Online eMarketplaces mainly fall into three main categories when grouped by their target audience: business-to-business (B2B), business-to-customer (B2C), and peer-to-peer (P2P), sometimes referred to as customer-to-customer (C2C)
There are many different types of online eMarketplaces based on a range of business models. They broadly fall into different categories based on how they operate.
Independent eMarketplace
An independent eMarketplace is usually a business-to-business online platform operated by a third party which is open to buyers or sellers in a particular industry. By registering on an independent eMarketplace, you can access classified ads or requests for quotations or bids in your industry sector. You may be required to pay to take part.
Buyer-oriented eMarketplace
A buyer-oriented eMarketplace is normally run by a consortium of buyers to establish an efficient purchasing environment. If you are looking to purchase, participating in this type of eMarketplace can help you lower your administrative costs and achieve the best price from suppliers. As a supplier you can use a buyer-oriented eMarketplace to advertise your catalogue to a pool of relevant customers who are looking to buy.
Supplier-oriented eMarketplace
Also known as a supplier directory, this marketplace is set up and operated by a number of suppliers. Each supplier is looking to establish an efficient sales channel through the internet to a large number of buyers. You can typically search these marketplaces by the product or service being offered.
Vertical eMarketplace
Vertical eMarketplaces provide online access to businesses vertically up and down every segment of a particular industry sector such as automotive, chemical, construction or textiles. Buying or selling using a vertical eMarketplace for your industry sector can increase your operating efficiency and help to decrease supply chain costs, inventories and procurement-cycle time.
Horizontal eMarketplace
A horizontal eMarketplace connects buyers and sellers across different industries or regions. You can use a horizontal eMarketplace to buy indirect products such as office equipment or stationery.
